{"id":1947,"date":"2009-06-04T23:04:38","date_gmt":"2009-06-04T21:04:38","guid":{"rendered":"http:\/\/guy.pastre.eu\/?p=1947"},"modified":"2009-06-04T23:04:38","modified_gmt":"2009-06-04T21:04:38","slug":"quel-futur-pour-le-websocial","status":"publish","type":"post","link":"https:\/\/guy.pastre.org\/?p=1947","title":{"rendered":"Quel futur pour le websocial ?"},"content":{"rendered":"<p>C&rsquo;est \u00c3\u00a0 cette question que <a href=\"http:\/\/www.web-strategist.com\/blog\/about\/?PHPSESSID=968f0dc63d5e4caeb1363e28ab2da491\">Jeremiah Owyang<\/a> a essay\u00c3\u00a9 de repondre avec ce billet intitul\u00c3\u00a9 \u00a0\u00bb <a href=\"http:\/\/www.web-strategist.com\/blog\/2009\/04\/27\/future-of-the-social-web\/\">The Future of the Social Web: In Five Eras<\/a>\u00ab\u00a0.<br \/>\nCet article a \u00c3\u00a9t\u00c3\u00a9 traduit en fran\u00c3\u00a7ais par  <a href=\"http:\/\/www.linkedin.com\/in\/sandrineplasseraud\">Sandrine Plasseraud<\/a> sous le titre :<a rel=\"bookmark\" href=\"http:\/\/wearesocial.net\/fr\/blog\/2009\/05\/le-futur-du-web-social-en-5-phases\/\"> \u00ab\u00a0Le futur du web social en 5 phases\u00a0\u00bb.<\/a><\/p>\n<p>La porte d&rsquo;entr\u00c3\u00a9e de cette prospective est commerciale et publicitaire \u00c3\u00a0 l&rsquo;image de ce qui se trame aujourd&rsquo;hui autour des r\u00c3\u00a9seaux sociaux notamment.<\/p>\n<p>Cette \u00c3\u00a9volution passe par la cr\u00c3\u00a9ation d&rsquo;une identit\u00c3\u00a9 unique et portable qui permettra \u00c3\u00a0 l&rsquo;internaute\u00c2\u00a0 de passer <em>d\u00e2\u20ac\u2122un ensemble de sites web distincts \u00c3\u00a0 une exp\u00c3\u00a9rience sociale centralis\u00c3\u00a9e<\/em><\/p>\n<p>Le constat\u00c2\u00a0 est que <em>les technologies d\u00c3\u00a9clenchent des changements radicaux dans les habitudes des consommateurs, les marques suivront, et cela se fera en 5 phases :<\/em><\/p>\n<ol>\n<li> La phase des relations sociales (Social Relationships): les gens se connectent entre eux et partagent<\/li>\n<li>La phase des fonctions sociales (Social Functionality): les r\u00c3\u00a9seaux sociaux prennent l\u00e2\u20ac\u2122apparence de syst\u00c3\u00a8mes d\u00e2\u20ac\u2122exploitation.<\/li>\n<li>La phase de la colonisation sociale (Social Colonization): toute exp\u00c3\u00a9rience peut maintenant \u00c3\u00aatre \u00c2\u00ab sociale \u00c2\u00bb<\/li>\n<li>La phase du contexte social (Social Context): le contenu est personnalis\u00c3\u00a9 et cibl\u00c3\u00a9<\/li>\n<li>La phase du commerce social (Social Commerce): les communaut\u00c3\u00a9s d\u00c3\u00a9finissent les prochains produits et services<\/li>\n<\/ol>\n<p>Ces phases ne sont pas cons\u00c3\u00a9cutives mais ont plut\u00c3\u00b4t tendance \u00c3\u00a0 se chevaucher.<\/p>\n<ul>\n<li>La premi\u00c3\u00a8re phase a d\u00c3\u00a9j\u00c3\u00a0 d\u00c3\u00a9marr\u00c3\u00a9 et a d\u00e2\u20ac\u2122ailleurs atteint sa maturit\u00c3\u00a9 ;<\/li>\n<li>La seconde phase a \u00c3\u00a9galement commenc\u00c3\u00a9 m\u00c3\u00aame si nous n\u00e2\u20ac\u2122avons pas encore pu voir la r\u00c3\u00a9elle utilit\u00c3\u00a9 de ces fonctions sociales.<\/li>\n<li>La troisi\u00c3\u00a8me phase en est \u00c3\u00a0 ses pr\u00c3\u00a9misses avec des technologies comme Facebook Connect.<\/li>\n<li>Avec les identit\u00c3\u00a9s portables, nous entrerons dans la quatri\u00c3\u00a8me phase, celle du contenu personnalis\u00c3\u00a9 et cibl\u00c3\u00a9.<\/li>\n<\/ul>\n<p><a href=\"http:\/\/wearesocial.net\/fr\/blog\/2009\/05\/le-futur-du-web-social-en-5-phases\/\">Lire la suite et la version int\u00c3\u00a9grale de l&rsquo;article en fran\u00c3\u00a7ais<\/a><\/p>\n<blockquote><p><em>Source :<\/em><a href=\"http:\/\/www.web-strategist.com\/blog\/2009\/04\/27\/future-of-the-social-web\/\"> http:\/\/www.web-strategist.com\/blog\/2009\/04\/27\/future-of-the-social-web\/<\/a><\/p><\/blockquote>\n<p><em><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>C&rsquo;est \u00c3\u00a0 cette question que Jeremiah Owyang a essay\u00c3\u00a9 de repondre avec ce billet intitul\u00c3\u00a9 \u00a0\u00bb The Future of the Social Web: In Five Eras\u00ab\u00a0. Cet article a \u00c3\u00a9t\u00c3\u00a9 traduit en fran\u00c3\u00a7ais par Sandrine&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[64,36,44,33],"class_list":["post-1947","post","type-post","status-publish","format-standard","hentry","category-autour-du-web","tag-enjeux","tag-reseaux","tag-usages","tag-web20"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/guy.pastre.org\/index.php?rest_route=\/wp\/v2\/posts\/1947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guy.pastre.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guy.pastre.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guy.pastre.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/guy.pastre.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1947"}],"version-history":[{"count":3,"href":"https:\/\/guy.pastre.org\/index.php?rest_route=\/wp\/v2\/posts\/1947\/revisions"}],"predecessor-version":[{"id":1950,"href":"https:\/\/guy.pastre.org\/index.php?rest_route=\/wp\/v2\/posts\/1947\/revisions\/1950"}],"wp:attachment":[{"href":"https:\/\/guy.pastre.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guy.pastre.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guy.pastre.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}