{"id":1098,"date":"2008-10-31T10:53:10","date_gmt":"2008-10-31T09:53:10","guid":{"rendered":"http:\/\/guy.pastre.eu\/?p=1098"},"modified":"2008-10-31T10:54:24","modified_gmt":"2008-10-31T09:54:24","slug":"comprendre-la-publicite-education-critique","status":"publish","type":"post","link":"https:\/\/guy.pastre.org\/?p=1098","title":{"rendered":"Un outil d&rsquo;\u00c3\u00a9ducation critique pour comprendre la publicit\u00c3\u00a9"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-1104\" title=\"cem-publicite\" src=\"http:\/\/guy.pastre.org\/wp-content\/uploads\/2008\/10\/cem-publicite.jpg\" alt=\"\" width=\"120\" height=\"171\" srcset=\"https:\/\/guy.pastre.org\/wp-content\/uploads\/2008\/10\/cem-publicite.jpg 150w, https:\/\/guy.pastre.org\/wp-content\/uploads\/2008\/10\/cem-publicite-105x150.jpg 105w\" sizes=\"auto, (max-width: 120px) 100vw, 120px\" \/>Nos amis belges du <a href=\"http:\/\/www.cem.cfwb.be\/\">Conseil \u00c3\u00a0 l\u00e2\u20ac\u2122\u00c3\u00a9ducation aux m\u00c3\u00a9dias<\/a> (CEM) ont mis en ligne <a href=\"http:\/\/www.cem.cfwb.be\/hors_menu\/comprendrepublicite\/\">un kit d&rsquo;\u00c3\u00a9ducation critique \u00c3\u00a0 la publicit\u00c3\u00a9<\/a> compos\u00c3\u00a9 d&rsquo;une brochure p\u00c3\u00a9dagogique (fiches techniques) et d\u00e2\u20ac\u2122un CD, permettant de sensibiliser les \u00c3\u00a9l\u00c3\u00a8ves et les \u00c3\u00a9tudiants au langage publicitaire et \u00c3\u00a0 son d\u00c3\u00a9codage.<\/p>\n<p>Seule la brochure est en <a href=\"http:\/\/www.cem.cfwb.be\/fileadmin\/sites\/cem\/upload\/cem_super_editor\/cem_editor\/publications\/Educ_pub\/Brochure.pdf\">t\u00c3\u00a9l\u00c3\u00a9chargement libre au format pdf<\/a>.<\/p>\n<p>Cependant avec les 88 pages qui la composent, cette brochure  constitue d\u00c3\u00a9j\u00c3\u00a0 un outil int\u00c3\u00a9ressant pour qui veut se former ou s&rsquo;informer sur le sujet avant de mettre en place des situations p\u00c3\u00a9dagogiques avec les publics enfants et jeunes.<\/p>\n<p class=\"spip\">La table des mati\u00c3\u00a8re de la brochure :<!--more--><\/p>\n<ul>\n<li> Au coeur de la soci\u00c3\u00a9t\u00c3\u00a9 de consommation<span class=\"spip_documents_right\"> <\/span><\/li>\n<li>Prendre ses marques<\/li>\n<li>Atteindre la bonne cible<\/li>\n<li>Machine \u00c3\u00a0 s\u00c3\u00a9duire<\/li>\n<li>Les agences de publicit\u00c3\u00a9 et de communication marketing<\/li>\n<li>Langage publicitaire<\/li>\n<li>Les repr\u00c3\u00a9sentations<\/li>\n<li>L\u00e2\u20ac\u2122affiche publicitaire<\/li>\n<li>Les publicit\u00c3\u00a9s dans la presse<\/li>\n<li>La pub radio<\/li>\n<li>La pub t\u00c3\u00a9l\u00c3\u00a9<\/li>\n<li>La pub sur le net<\/li>\n<li>Les autres supports<\/li>\n<li>Les bornes<\/li>\n<li>Les effets de la pub chez les jeunes<\/li>\n<\/ul>\n<blockquote><p><em>source :<\/em> <a href=\"http:\/\/www.media-animation.be\/Comprendre-la-publicite.html\">http:\/\/www.media-animation.be\/Comprendre-la-publicite.html<\/a><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Nos amis belges du Conseil \u00c3\u00a0 l\u00e2\u20ac\u2122\u00c3\u00a9ducation aux m\u00c3\u00a9dias (CEM) ont mis en ligne un kit d&rsquo;\u00c3\u00a9ducation critique \u00c3\u00a0 la publicit\u00c3\u00a9 compos\u00c3\u00a9 d&rsquo;une brochure p\u00c3\u00a9dagogique (fiches techniques) et d\u00e2\u20ac\u2122un CD, permettant de sensibiliser les&#46;&#46;&#46;<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12,18,7],"tags":[59,32,78,86,38,30],"class_list":["post-1098","post","type-post","status-publish","format-standard","hentry","category-education-et-tic","category-mes-contributions","category-societe","tag-animateurs","tag-education","tag-communication","tag-jeunes","tag-medias","tag-tice"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/guy.pastre.org\/index.php?rest_route=\/wp\/v2\/posts\/1098","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/guy.pastre.org\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/guy.pastre.org\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/guy.pastre.org\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/guy.pastre.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1098"}],"version-history":[{"count":12,"href":"https:\/\/guy.pastre.org\/index.php?rest_route=\/wp\/v2\/posts\/1098\/revisions"}],"predecessor-version":[{"id":1111,"href":"https:\/\/guy.pastre.org\/index.php?rest_route=\/wp\/v2\/posts\/1098\/revisions\/1111"}],"wp:attachment":[{"href":"https:\/\/guy.pastre.org\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1098"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/guy.pastre.org\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1098"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/guy.pastre.org\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1098"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}